DITA XML is primarily designed for structured technical documentation, but it can also be adapted for creating marketing materials, brochures, and promotional content for maritime services. While DITA’s core focus is on informational and instructional content, its structured authoring capabilities can bring efficiency and consistency to marketing collateral:

Structured Content

DITA allows maritime companies to structure their marketing content systematically. This means that information about services, benefits, and features can be organized consistently across brochures, websites, and promotional materials. Structured content ensures that the messaging aligns with the company’s brand identity and provides a unified voice in the maritime industry.

Reusable Components

DITA promotes the reuse of content components, such as product descriptions, service offerings, or customer testimonials. This reusability streamlines the content creation process for marketing teams. When a piece of information changes, it can be updated in one place and automatically reflected across all marketing materials, ensuring accuracy and saving time.

Example:

Here’s an example of how DITA structures marketing content:

<topic id="service_brochure">
  <title>Maritime Services Brochure</title>
  <version>1.2</version>
  <last-updated>2023-11-10</last-updated>
  <author>MaritimeMarketing Inc.</author>
  <content>
    <h3>Our Services</h3>
    <ul>
      <li>Port Operations</li>
      <li>Vessel Maintenance</li>
      <li>Navigation Solutions</li>
    </ul>
    <h3>Why Choose Us</h3>
    <p>MaritimeMarketing Inc. is dedicated to delivering top-notch maritime solutions that enhance safety, efficiency, and sustainability in the industry.</p>
  </content>

In this DITA topic, a maritime services brochure is structured with sections for services offered and reasons to choose the company. The structured approach ensures that marketing content is organized and easy to maintain.