How does DITA support the creation of medical marketing materials and sales documents?

November 10, 2023
|By Bryan Tipper

DITA is a powerful tool for supporting the creation of medical marketing materials and sales documents. These documents often require a consistent and structured approach to presenting product information and key messages. DITA’s structured authoring capabilities provide a framework for managing and organizing content in a way that’s ideal for marketing and sales materials.

1. Consistency: DITA enables medical organizations to maintain consistency in marketing materials. Product descriptions, features, benefits, and branding messages can be structured as DITA topics. This consistency is vital in creating a strong and coherent brand image, especially in the competitive medical industry.

2. Content Reuse: DITA’s content reuse capabilities are invaluable in creating marketing materials. Often, the same product information needs to be presented in various documents. With DITA, organizations can create content once and reuse it across multiple documents. This saves time, reduces errors, and ensures that the messaging is consistent in all materials.

Example:

Here’s an example of how DITA can structure product features in a marketing document:

<!-- Example: DITA Product Features Topic -->
<topic id="product-features">
  <title>Product Features</title>
  <body>
    <p>Our medical device offers the following key features:</p>
    <ul>
      <li>Feature 1: ...</li>
      <li>Feature 2: ...</li>
      <li>Feature 3: ...</li>
      <li>Feature 4: ...</li>
    </ul>
  </body>

With DITA, medical organizations can streamline the creation of marketing and sales documents, ensuring that the information is accurate, consistent, and effectively communicates the value of their products.